CLIENT:

Culture Pay

WHAT WE DID:

BRAND IDENTITY & WEB DESIGN

TEAM & DELIVERABLES

Brand Strategy: Kim Wittfeld

Identity Design: Sergej Vavan

Web Design: Sergej Vavan

INTRO:

CULTURE PAY

CulturePay is the digital ecosystem for your club, festival or stage. From practice for practice, thought, planned and made by cultural workers, CulturePay is an all-in-one checkout and payment system with unique analysis and add-on features that give you direct access to your guests.

Together with club and festival operators: inside, we have tailored a digital suit for cultural and catering establishments: Whether check-in, payment or app - we will take the first steps into the digital future of your business with you.

In this project we worked directly with the Culture Pay team in creaton of their brand identity through brand strategy sessions and finalized the project with a landing page design.

BRAND ARCHETYPE:

THE MAGICIAN

The Magician is interested in new ways and finding solutions that are not yet imagined, as well as products not yet built. They are an idea-driven powerhouse, thriving on vision and intuition. These tendencies support their title as the Magician because they seem to make innovation and the brand itself a magical experience.

When it comes to the way customers feel, they tend to be mesmerized by the possibilities and promise that the brand has to offer. The Magician offers a story for customers. This insinuates a fascination, creating a strong following and loyalty from customers that makes them consistently come back for more.

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