I've spent last six years in helping brands to develop through strategic thinking.
Currently I'm based in Cologne, Germany.
I lead projects from research to implementation and combine empathy, business strategy and design to create exceptional brand and user experiences.
In this step I diagnose what are your goals and build a strategic plan moving forward. Together, through couple of workshops we will discuss the analysis of the brand situation, highlight its positioning, and study the company’s niche, customers and competitors.
In this step I learn about your market and competitors to make sure we craft the best solution for you. This phase is for unpacking your business, clarifying what it means to you and to your clients and for laying the foundation for what kinds of visuals will best tell the story.
Based on key insights and company goals, I design the best solution you can have. Everything is finally refined, edited and brought together into a comprehensive visual representation of your business. Every design decision is made for a reason, and every element serves a purpose.
In this step I design, build and test your new high-performance website in Webflow. Before this, we will have couple of workshops where together we create a site map, basic low fidelity wireframe of the website and define the website content.
The last step is to do a straightforward training with you where I will train you how to easily use and update your website, in minutes. With your acceptance this training can be recorded so you can use it to train people who might manage your website in future.
WHAT I DO
"Sergej did a great job in creating our visual identity and web design! Always ready for new ideas. It's a lot of fun to discuss different possibilities with him and he will always try to give a little bit more in the end than you asked for the first time."