HI, I'M SERGEJ
Ux/Ui DESIGNER
Based in beautiful Cologne, Germany, I work alongside my talented wife, infusing each project with our joint creativity.
Currently designing at WTFoxtrot, and co-founding VAVAN.STUDIO. My design process is a combination of creativity, tech skills, and a user-focused approach which help me to create impactful digital design solutions. The perceptive interest in AI allow me to integrate smart, adaptive design strategies that promote user experiences and drive results.
WTR Service Booking App UI/UX Design
booking water taxi rides.
NDA Study (request password)
in the technology industry.
Transforming Wedding Photography into Artistry
high-end wedding photography business.
VOX-OVER Brand & Website Overhaul
for a big name in the voice-over industry.
RADIKANT
and brand work I've contributed at RADIKANT.
MY PROCESS
LOOK LIKE
The design process I use on daily basis is a versatile blend of creativity, strategy, and unwavering dedication to excellence. It's an agile journey that allows me to adapt to the unique needs of each project, ensuring that I not only meet but exceed expectations, leaving a lasting and meaningful impact.
Discovery & Research
It all starts with understanding what the project is about. I dig deep to learn everything about the project's goals and what makes it special. I also study what others are doing in the same field. It's like knowing the rules of the game.
Ideation and Conceptualization
Next, I let my imagination run wild. I brainstorm and sketch out ideas on paper. It's like creating a rough draft before writing a book. I work together with others to come up with cool ideas.
PROTOTYPE & TESTING
Before I commit to a final design, I make a sample version to test it out. It's like trying out a new recipe to make sure it tastes just right. I ask people to use it and tell me what they think.
Design execution
Once I know what works, I start building the actual design. Every tiny detail, like where buttons go and how things move, gets special attention. It's like crafting a beautiful sculpture from a block of marble.
Putting users first
I always think about the people who will use my designs. Their feedback is super important and this means I'm always making sure a chair is comfy to sit on before selling it to a customer.
Working together
I don't work alone. I team up with clients, colleagues, and users. I listen to what they say, take notes, considerations, and make improvements. It's like all of us baking a cake together and making it perfect.
WHY I DO
WHAT I DO
"Sergej did a great job in creating our visual identity and web design! Always ready for new ideas. It's a lot of fun to discuss different possibilities with him and he will always try to give a little bit more in the end than you asked for the first time."