CLIENT:

ITA

WHAT WE DID:

WEB DESIGN & DEVELOPMENT

TEAM & DELIVERABLES

Brand Strategy - Kim Wittfeld

Brand Identity Design - EchoEcho

Web Design & Development - Sergej Vavan

INTRO:

ITA

The ITA (Interdimensional Travel Agency) is an organization that has set itself the task of promoting work with psychoactive substances for personal development in public and closed discourses.

Clarification and avoidance of damage are central to this because working and experimenting with psychoactive substances that are not subject to quality control and legal acquisition pose considerable dangers for users.

Nonetheless, current research in the area shows that such substances have enormous potential for the cure of diseases and development from "healthy" people.

BRAND ARCHETYPE:

THE EXPLORER

While the innocent expects to be able to live in paradise, as a right or by virtue of a shift in consciousness, the Explorer goes out seeking a better world. The journey Explorers are experiencing is simultaneously inner and outer, because they are motivated by a deep desire to find what, in the outer world, fits with their inner needs, preferences, and hopes.

The Explorer’s story is at the root of the success of the whole genre of travelogues (including immigrant narratives); fairy tales (such as Hansel and Gretel) in which the protagonist goes on a journey, gets entrapped in some way, and finally escapes; science fiction (about exploring the universe); coming-of-age stories; narratives about leaving marriages, jobs, or town; expatriate literature; literature about seeking the promised land; and all absurdist literature demonstrating human alienation.