Water Taxi Rotterdam (WTR) is a prominent water transportation service in the city, offering an efficient means of crossing the river. However, despite its popularity, WTR faced challenges with online booking.
It relied solely on its website, which provided suboptimal user experiences, resulting in user frustrations due to limited accessibility, and a lack of real-time information.
By drawing inspiration from successful competitors, prioritizing essential features, and adopting a user-centric approach, we've taken a crucial stride toward achieving our project goals. This journey continued as Water Taxi Rotterdam's inhouse project and today the app has more than 10 000 users & 50k+ downloads.