I joined the team to improve specific high-impact features within the app, focusing on UX flow clarity and modular design refactoring.

Water Taxi Rotterdam (WTR) is a prominent water transportation service in the city, offering an efficient means of crossing the river. However, despite its popularity, WTR faced challenges with online booking.

Working alongside the marketing & branding team of the bank for the past three years, we beat several records in acquiring new customers.